SUMMER 2022

Greetings and good morning from the very soggy western mountains of Maine, especially after some very wicked thunderstorms overnight.

As we find ourselves in the middle of another year with no shortage of challenges and upsets, I am reminded of what one student of history, the current UK CDS, posited: “The world is facing its 1937 moment but now instead of Hitler, the world has Putin”.

Putin is practicing full spectrum hybrid warfare on and off the battlefield, bringing everything into the fight and playing, I fear, a much longer game than Eastern Ukraine. While Putin is engaged in the West, in the East, Beijing’s overconfidence makes them weaker over time. Putin is gambling that he can exert enough pain and suffering that it leads to discontent on the streets and in election victories for those opposed to NATO. His strategy has been to divide countries internally and then divide them from each other.

We must remain resolute in our objectives and in our will. We must expand the coalition from “Government-to-Government” (G2G) to a more comprehensive “Whole-of-Nation” approach that is committed to preventing nuclear war and shutting down Putin’s play. When we reach a Whole-of-Nation approach at a coalition level, then much, much more is possible, particularly at a capability level.

Creativity, innovation, collaboration, and synchronicity will bring overwhelming capabilities to the fight and we can take the fight to Putin, separating the Russian people from him and his wealthy criminal enterprise.

On the Homefront, with summer barbecues and family reunions upon us, we should endeavor to not let any of our neighbors and loved ones be perceived or even imagined to be “the enemy”. The historic, and I truly hope, timeless strength of America is community, which is built on those dedicated to the service of others: volunteer fire, rescue and first responders; boards of education, local health officials, local election officials and yes, elected officials. Now, tragically, our communities are endangered by unwitting agents of those who seek to erode our democracy by dividing our communities and pitting us against one another.

I have been blessed not just by a career that has taken me to many countries and cultures, but also by my good fortune to have traveled and worked in every one of the 50 states and almost all the territories. I have experienced first-hand the common decency and boundless curiosity in our people. I have seen Americans holding entirely opposing points of view welcome young canvassers into their home, offering them coffee or something to eat, taking the time to listen but not necessarily changing their positions or their vote.

This great nation has faced many challenges, both from abroad and from within. This newest challenge demands that we unite against external manipulation and treat each other with respect and civility, because unity is our most powerful weapon against forces that hope to break down the democratic principles that define us. We don’t need to agree on all matters, but let’s stick together. Only when our country is united can we successfully tackle the issues that will determine the fate of our freedoms and become once again what President Reagan called “that shining city on the hill”.

Please feel free to pass this content along to your colleagues, friends, and/or family. I also encourage you to send me your content suggestions as well.

In the meantime, I hope the rest of the year finds you, your family and friends with all the health and happiness you desire.

Stay safe and healthy.

Flatten the curve (Get the JAB and the Boosters),
Cheers,
John
Bridge the Divide

FALL 2022

Greetings and good morning from the Nation’s Capital, just back from New York, the city that never sleeps, with UNGA77 and the autumnal equinox firmly in the rear-view mirror.

No matter who was in attendance, the meetings in the margins of UNGA77 only focused on three topics: Moscow, Beijing, and the Global Climate Crisis. All other issues regardless of their importance became derivatives of these three. Moscow finds itself in month seven of a 48-hour operation, with Putin and his military’s credibility totally in question. So much so, that countries and their leaders who bought the story of the Russian stallion are now trying to figure out if its future is at a racetrack or a glue factory. So far there have been no calls for jockeys.

Meanwhile, because of the brilliant play by the United States in releasing Putin’s plans and intentions, not only does Putin believe the US is in his room, halfway around the world Xi believes the same. This buys Taiwan more time but also creates challenges for Xi with his own people, which is Xi’s greatest fear (and threat). One should now look for how Moscow will try and exploit that opening.

As vast portions of the world are consumed by conflict, the entire planet is concerned (or should be) about the growing climate crisis. Typhoons and tropical storms are getting larger, lasting longer and are increasingly more powerful. Standing apart from the rains and flooding are the ever-growing numbers of wildfires. Wildfires need a global compact that transcends the threats presented by Moscow and Beijing. Our collective focus must turn to new technologies for fire detection, suppression, and containment. Super AI also is needed to identify and predict conditions-based probability of fires and to pre-position suppression and containment capabilities.

While our world often feels saturated in worst-case scenarios, this formerly youthful optimist has become an elder statesman of hope. I am fortunate enough to advise the next generation of problem solvers — a new breed of “first-responders” who are quite literally running towards these issues, wielding innovation, science, and technology to mitigate or prevent ever increasing natural disasters. If we want to be a part of this solution, we cannot allow endless debate and discord to slow our response to climate change-related events that wait for no one.

Together, we can accomplish anything.

Please feel free to pass this content along to your colleagues, friends, and/or family. I also encourage you to send me your content suggestions as well.

In the meantime, I hope the rest of the year finds you, your family and friends with all the health and happiness you desire.

Stay safe and healthy.

Flatten the curve (Get the JAB and the Boosters),
Cheers,
John
Bridge the Divide

SPRING 2022

Greetings and good morning from the City of Seven Hills located on the River Tagus, Lisbon departing shortly for the city with the most start-ups per person in Europe, Tallinn.

I write with COVID Year-Two further behind us, but not gone as a second booster will soon become commonplace. A year in which I hope we observed much and learned more, although there are moments when I wonder.

With the world on the brink of another global war, which has the very real risk of being nuclear, we can see the emergence of two power dynamics. First, the dividing lines between those countries that believe in Democracy and those that believe in Autocracy, as the new great game runs from the Caucasus Mountains and across the Stans. At the same time there has been a global power shift from a poly-polar world to a tri-polar world with Beijing, Moscow and Washington leading. However, ironically both Beijing and Moscow see the world as bi-polar, with each of them being dominant, along with the United States.

Putin’s War, the illegal and uncalled for invasion of Ukraine, is working against Russia’s long-term straight play, which was to divide countries internally and then divide them from each other, thereby increasing Russia’s comparative strength and dominance. His actions have unified Europe more than at any time since the end of World War II, rescued NATO from being well-known, but not known well, and clearly placing the United States in a global leadership position.

Further, inside every country where Russian disinformation has been used to divide and disrupt democracies, including in the United States, that activity has been outed, identified and in many respects, rejected by both governments and citizens themselves. Putin’s play has resulted in whole-of-nation responses to his war and in doing so shown us the way to bridge the divide he helped create.

With Spring upon us, we should endeavor to not let any of our neighbors be perceived or even imagined to be “the enemy”. The historic, and I truly hope, timeless strength of America is community, which is built on those dedicated to the service of others: volunteer fire, rescue and first responders; boards of education, local health officials, local election officials and yes, elected officials. Now, tragically, our communities are endangered by unwitting agents of those who seek to erode our democracy by dividing our communities and pitting us against one another.

I have been blessed not just by a career that has taken me to many countries and cultures, but also by my good fortune to have traveled and worked in every one of the 50 states and almost all of the territories. I have experienced first-hand the common decency and boundless curiosity in our people. I have seen Americans holding entirely opposing points of view welcome young canvassers into their home, offering them coffee or something to eat, taking the time to listen but not necessarily changing their positions or their vote.

This great nation has faced many challenges, both from abroad and from within. This newest challenge demands that we unite against external manipulation and treat each other with respect and civility, because unity is our most powerful weapon against forces that hope to break down the democratic principles that define us. We don’t need to agree on all matters, but let’s stick together. Only when our country is united can we successfully tackle the issues that will determine the fate of our freedoms and become once again what President Reagan called “that shining city on the hill”.

Please feel free to pass this content along to your colleagues, friends, and/or family. I also encourage you to send me your content suggestions as well.

In the meantime, I hope the rest of the year finds you, your family and friends with all the health and happiness you desire.

Stay safe and healthy.

Flatten the curve (Get the JAB and the Booster),
Cheers,
John
Bridge the Divide

WINTER 2021

Greetings and good morning from the western mountains of Maine, where light snow means the color, not the depth, as we are once again about to discover.

I write with COVID Year-Two almost behind us. A year in which I hope we observed much and learned more, although I fear it may be the opposite.

By now we should have learned the value of vaccinations, social distancing and yes, masks. By now we also should have realized the people manipulating our public and private discourse around COVID and many other sensitive topics often live far away, outside the country.

As we leave 2021 behind and focus on the new year and beyond, we should endeavor to not let any of our neighbors be perceived or even imagined to be “the enemy”. The historic, and I truly hope, timeless strength of America is community, which is built on those dedicated to the service of others: volunteer fire, rescue and first responders; boards of education, local health officials, local election officials and yes, elected officials. Now, tragically, our communities are endangered by unwitting agents of those who seek to erode our democracy by dividing our communities and pitting us against one another.

I have been blessed not just by a career that has taken me to many countries and cultures, but also by my good fortune to have traveled and worked in every one of the 50 states and almost all of the territories. I have experienced first-hand the common decency and boundless curiosity in our people. I have seen Americans holding entirely opposing points of view welcome young canvassers into their home, offering them coffee or something to eat, taking the time to listen but not necessarily changing their positions or their vote.

This great nation has faced many challenges, both from abroad and from within. This newest challenge demands that we unite against external manipulation and treat each other with respect and civility, because unity is our most powerful weapon against forces that hope to break down the democratic principles that define us.  We don’t need to agree on all matters, but let’s stick together. Only when our country is united can we successfully tackle the issues that will determine the fate of our freedoms and become once again what President Reagan called “that shining city on the hill”.

Please feel free to pass this content along to your colleagues, friends, and/or family. I also encourage you to send me your content suggestions as well.

In the meantime, I hope the new year finds you, your family and friends with all the health and happiness you desire.

Stay safe and healthy.

Flatten the curve (Get the JAB and the Booster),
Cheers,
John
Bridge the Divide

Comprehensive Media Monitoring

The Challenge:

The Rendon Group was contracted by a Federal Executive Department to deliver daily news products to keep both a Cabinet member and Department staff informed of developing media coverage surrounding their work across the United States.

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According to the CDC, from 1999 to 2017, more than 702,000 people have died from a drug overdose. In 2017, more than 70,000 died from drug overdoses, making it the leading cause of injury-related death in the United States.

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Strategic Counsel

Replace Strategic Counsel

The Challenge:

The client is a US-based, multinational corporation in the tech sector.  The client is a leader in its field, employing tens of thousands of people around the globe.

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Strategic Communications Counsel & Training

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The Challenge:
Since 2001, The Rendon Group (TRG) has been providing strategic communications counsel, training and mentoring to a foreign government and US military personnel on geopolitical issues impacting a specific Area of Operations (AOR).

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Strategic Communications

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The Challenge:

With the growing concern of roadway congestion, climate change and limited transportation options throughout the Commonwealth, Massachusetts cities and towns have committed to constructing safer access to biking and pedestrian routes.

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