Broadcasting Awareness. Saving Lives.

TRG led concept development and production coordination for a national opioid education campaign with Walmart and the DEA, producing 35+ regional specials that reached over 12 million viewers and mobilized 120+ local organizations.

The Client

Walmart and the Drug Enforcement Administration (DEA)

The Project

National Television Campaign of Regional Television Specials on the Opioid and Fentanyl Crisis

The Challenge

To educate the viewing public about the dangers of opioid misuse and fentanyl poisoning. To make the viewers aware of the local threat presented by this deadly addiction.

Our Role

The Rendon Group created the concept and messaging for this national campaign effort and coordinated the production of the local television specials.

The Outcomes

35

+

Regional Television specials produced.

12

million +

viewers reached by campaign messaging

120

+

organizations recruited to participate in the local efforts.

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