TRG developed and produced HATE: What Are YOU Going to Do?—a six-part international web series that empowered 120 student reporters from 23 countries to speak out against hate, reaching an estimated 100,000 global viewers.
The Client
Team Harmony
The Campaign
The International Web Series-HATE: What Are YOU Going to Do?
The Challenge
In the time of COVID what type of international campaign could be developed to engage youth worldwide to stand up to hate in all its forms.
Our Role
The Rendon Group created the concept, organized the campaign and produced and distributed the web series.
The Outcomes
120
+
international student reporters recruited representing 23 countries.
6
45-minute programs produced and distributed in the web series