Boston
183 State Street
Boston, MA
02109
+1-617-912-3800
Mother's Day Walk for Peace Campaign
We helped grow the Mother’s Day Walk for Peace into one of Boston’s largest civic events, boosting participation, media visibility, and critical fundraising for the Louis D. Brown Peace Institute.
The Client
Louis D. Brown Peace Institute
The Event
Mother’s Day Walk for Peace
The Challenge
Support the expansion of the Mother's Day Walk for Peace from a grassroots memorial into one of Boston’s most prominent annual civic events while maintaining its community-driven roots.
Our Role
For over a decade, TRG has led strategic and logistical efforts for the Walk, managing event and stage production, providing media production including PSAs, AV support, outreach to celebrities and public officials, and coalition building.
The Outcomes:
Helped grow the Walk into one of Boston’s largest peace events, drawing thousands of participants each year
10
+
years of successfully producing the Annual Mother’s Day Walk for Peace
500
+
thousands of dollars raised annually to support the Louis D. Brown Peace Institute for survivors, training, and advocacy
Helped orchestrate appearance of prominent civic leaders including Congresswoman Ayanna Pressley, Governor Maura Healey, Mayor Michelle Wu, and other local prominent celebrities
Enhanced city-wide visibility and media coverage through strategic outreach and partnerships
